Icelandair has revealed its new Business Class amenity kit. The kit, a collaboration with Reykjavík-based artist Sara Riel, features two distinct designs. The central theme of these designs is the "Flóran / The Flora" pattern, inspired by Riel's mural and vegetation map that vividly depicts native Icelandic plants and herbs. This mural, a significant cultural piece in Reykjavík, stands eight metres tall across three walls.
The amenity kits come in two shapes and are crafted from high-quality Kraft paper. The design intricately blends the airline's branding with Iceland's rich natural heritage, reflecting the country's deep connection to nature.
Each kit showcases two variations of the "Flóran / The Flora" design, set against a grey backdrop. This imagery adorns not only the bag but also extends to the banderole, sleeping mask, and the packaging of included items like earplugs, toothbrush, and toothpaste.
In a nod to Icelandair's brand colours, the original mural hues were adjusted to incorporate shades of blue. The kit is comprehensive, including an Icelandair leaflet, Verso skincare products (face moisturiser and lip balm), socks, and three unique postcards featuring Icelandic landscapes by Riel.
Sustainability is a key aspect of the kit and is made from 100% sustainable Kraft paper. The toothbrush is crafted from eco-friendly bamboo, while its packaging, along with that of the toothpaste and earplugs, is paper-based. The socks are produced from recycled polyester, and the sleeping mask is made of recycled TC material.
Icelandair
Icelandair is the perfect example of how a successful airline can be born out of a modestly sized island nation with big ambitions. Iceland has a population of less than 400,000, yet Icelandair – the national carrier - transports over 4 million passengers per year. The Business Class product offered by Icelandair may not be the most glamorous in the skies, yet it has a loyal following who appreciate the airline’s attractive pricing and impressive transatlantic network. Today, Icelandair is a major player in the transatlantic market, connecting 31 airports in Europe with 12 airports in the USA and two in Canada.
Until 2018, Icelandair called its premium cabin Saga Class – which was then rebranded to Saga Premium. Staff will informally refer to Saga Premium as Business Class, but the change may have been a clever move, helping to manage passenger expectations. Icelandair was one of the first airlines to offer a stopover program letting customers make a stop in Iceland with no extra charge to the ticket. There are numerous Icelandic touches to your journey - especially in the food and beverage offering.
Frequent fliers on Icelandair are invited to join the airline´s loyalty programme - Saga Club - which offers three tier levels – Blu, Silver and Gold. Icelandair is not a member of any airline alliance, but it has codeshare partnerships with Air Baltic, Alaska Airlines, Finnair, JetBlue, and SAS. Agreements with an additional 50 airlines allows for seamless connections.
Read the full First-Class.com review of Icelandair Business Class
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