It took 10 months to create. There are 171 customised versions for United's eight different aircraft types, 20 various seat configurations on those aircraft and 18 languages. 17 employees were used including flight attendants, pilots, customer service agents, ramp service, tech operations, the network operations centre and reservations. 12 individual contraptions the ball passes through in the machine. Over 1,000 real dominoes were used. And the awesome century-old "Rhapsody in Blue" by George Gershwin - a consistent feature in United safety videos over the years - is the musical backdrop.
"Safety in Motion" – follows a ball as it makes its way through the sequential reaction machine, rolling and bouncing through airplane-inspired set-ups that include chutes, a snack cart and drink cup, seatbelts, windows, seats, directional signage and more - as real United employees demonstrate key safety procedures.
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The “original” sequential reaction advert from Honda (2003):
