Emirates becomes first airline with 1 million Instagram followers

Emirates launched its profile on the popular photo and video-sharing platform in November 2013. In just over two years since, the airline’s content has generated over 5.8 million likes and comments. Emirates has said it uses the channel to tell visual stories that embody what the brand stands for: connecting people with what they love. Concepts such as “Emirates Cabin Crew Instagrammers” - where six members of the airline’s cabin crew took over the Emirates Instagram channel to showcase their life, travels and experiences - were hugely popular.

Popular Emirates Instagram post “As the old saying goes, a picture is worth a thousand words. Instagram is a great platform for us to share inspiring visual content about our people, interesting aspects of our operations, places to see, and things to do while travelling. Emirates has grown its Instagram following organically, and we are proud to hit the 1 million followers milestone,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand. “Our engaged and growing audience on social media reflect the deep-rooted connection that our customers and fans have with the Emirates brand. We would like to thank all of our fans for their support. We will work hard to continue surprising and delighting them with relevant, entertaining, and inspiring initiatives,” Boutros added.