Helsinki Airport and Finnair to host fashion show

Seven top designers from China, Korea, Japan, the UK, Sweden, Denmark and Finland will present their collections at the ‘Match Made in HEL’ event. "The combined glamour of the fashion and travel industry share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world," saids Johanna Jäkälä, Vice President, Brand, Marketing and Loyalty at Finnair. "Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights.  With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents,” she continued. The hand-picked designers, who will be announced in March/April, will display their latest creations and some of the most “interesting and inspiring trends emerging from the Asian and European fashion industries.” "Helsinki Airport presents a fascinating backdrop for the designers to showcase their work", says Tuomas Laitinen, Fashion Director of SSAW Magazine, who will be curating the fashion show. "I am excited to be a part of bringing some of the hottest names in fashion to Helsinki in May."