Marriott to debut Fairfield brand in China

The agreement - signed with China-based hotel group Eastern Crown Hotels Group - outlines a target to sign 140 hotels over the next five years, 100 of which are expected to be opened by 2021. Marriott said the introduction of the Fairfield brand in China is part of the company's strategic plan to expand rapidly across a broad spectrum of price tiers and locations across the country.

Cheng Xinhua of Eastern Crown Hotels Group and Marriott's Paul Foskey “China is the fastest growing market in Asia for us. The rising disposable incomes of the middle class and development of the consumption-led economy is driving an increased demand for higher quality mid-range accommodation,” said Craig S. Smith, President & Managing Director of Marriott International Asia Pacific. The new mid-tier hotels, which will each have between 100-150 rooms, will focus on young consumers and business travellers looking for a comfortable stay for good value. They will feature warm and earthy tones, with natural materials and a contemporary western style.

Cheng Xinhua and Craig S. Smith Fairfield is Marriott International's second largest brand, with more than 750 hotels across the US, Canada, Mexico and India.. "Fairfield has quickly gained popularity in Asia since its introduction into the region two years ago. Guests enjoy the value of this contemporary brand, its intuitive design and great service culture that resonates so well in this part of the world. These key indicators are true differentiators that will meet and serve the needs of China's next generation travelers." said Shruti Buckley, Fairfield by Marriott Vice President and Global Brand Manager. Marriott currently operates nine brands in mainland China - including Ritz-Carlton, JW Marriott and Courtyard - with more than 80 hotels across 25 cities.

Fairfield by Marriott guest room