Singapore Airlines with network-wide meal pre-ordering

Following a well-received soft launch in August 2018 for flights to and from North Asia, customers travelling in Suites, First Class and Business Class on any SIA flight may now view the in-flight menu for their flight on the Airline's website, singaporeair.com, and pre-order their main courses, ensuring their choice of meal. Customers may pre-select their meal choices anytime from three weeks before travel up to 24 hours before flight departure. The new service complements the existing Book the Cook programme, which enables customers in Suites, First Class, Business Class and Premium Economy Class on selected flights to pre-order main courses from a separate menu of up to 68 choices. SIA's Book the Cook programme features a wide range of gourmet main courses that include classic Western-style favourites, healthier wholesome and meatless choices, popular Asian dishes, iconic Singaporean fare familiar to home, and exclusive creations from the Airline's International Culinary Panel of acclaimed chefs. "The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers travelling across our global network," says Mr Yeoh Phee Teik, Singapore Airlines' Senior Vice President Customer Experience, in a press release.