Starwood to open four new hotels in Dubai in 2018

Three of the hotels will be under the Aloft brand, while the remaining hotel will be an Element hotel. The Aloft brand is gaining momentum in the Middle East by offering a modern and vibrant hotel experience at an affordable price. Both brands are new to Dubai.

Aloft Dubai Dubiotech

Featuring 227 guest rooms, Aloft Dubai Dubiotech will be located 20km from the Dubai International Airport and 40 km from the new Dubai World Central International Airport. The hotel will also be equipped with three meeting rooms.

Aloft Dubai Studio City

Aloft Dubai Studio City will offer 200 guests rooms and meeting space of up to 120 square metres. The hotel is located in Dubai Studio City, a part of Dubai Media City. Located 15 minutes from Dubai International Airport and the city centre, Dubai Studio City is easily accessible from all areas of Dubai.

Aloft Dubai IMPZ

Aloft Dubai IMPZ is located in Dubai’s dedicated media production zone, International Media Production Zone (IMPZ). The hotel will offer 221 guest rooms and will serve as a hub for the art, printing, publishing and media production businesses in the area.

Element Dubai IMPZ

Element is aimed at today’s healthy, active traveller, with a nature-inspired design that is clean, modern and bright. Element IMPZ will provide 168 studio accommodations and double rooms. Amenities on offer range include RISE breakfast, saline swimming pools, fitness centres, bikes for rent and electric vehicle charging stations.

, said: “The hotels under the Aloft and Element brands will offer two new concepts to the existing mid-market category in the emirate, which will emerge as a vital segment in the run up to Expo 2020. The time is right to launch new hospitality projects as demand for new hotel rooms continues to increase and culminate around this major event.”

, said: “We continue to experience increased worldwide demand for our mid-market brands given their global appeal for guests and strong performance.”