W Hotels to debut in Egypt

13. Oct 2015
by BusinessClass

Starwood Hotels & Resorts will debut its W Hotels brand in Egypt in 2020 with the opening of W Sharm El Sheikh and The Residences at W Sharm El Sheikh. 

Just a 20 minute drive away from the Sharm El Sheikh International Airport, the hotel will be located at Nabq Bay in the resort town of Sharm El Sheikh, a popular holiday destination on the east coast of Egypt. The hotel will have 350 rooms and suites, including two ‘Extreme WOW Suites’ (the W brand’s interpretation of a Presidential Suite). The Residences at W Sharm El Sheikh will offer 50 branded residences and an exclusive lounge. W Sharm El Sheikh will also offer 300 metres of sandy beachfront with direct access to the Red Sea. In way of food and drink at the hotel, there will be an all-day dining venue, two specialty restaurants, a bar and W Lounge. There will also be a spa, state-of-the-art fitness facility, a tennis court, 24-hour business centre, and an outdoor pool deck and bar. As it the case at W hotels, guests will be able to utilise the brand’s signature Whatever/Whenever concierge service, providing guests with “whatever they want, whenever they want it.”

Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East, said:

“Starwood’s lifestyle brands are gaining traction with developers and guests in Africa. We are excited to build a long-term relationship with Tower Prestige for Hotels SAE to bring W Hotels and its dynamic DNA to the Red Sea and are confident that W Sharm El Sheikh will become the number one choice for design-conscious local and international guests in the region. Not only does this signing underline our continued commitment to expand the W brand’s footprint in resort destinations, it also reinforces our leadership position in Egypt where we operate 11 Starwood hotels and have another three under development.” W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Amsterdam, Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane.

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