Marbella's Puente Romano Beach Resort has partnered with Italian luxury fashion house FENDI to create the most fashionable stretch of sand in Europe!
In this collaboration with FENDI, Puente Romano Beach Resort has stunningly transformed its famed Chiringuito Beach Club with an array of vivacious colours, unique prints, and signature stripes, echoing the iconic collections of the globally celebrated fashion brand.
In addition, a summer pop-up FENDI store is opening at the resort, supplementing the newly inaugurated flagship FENDI Puerto Banús Boutique located a stone's throw away from the resort.
Dubbed 'FENDI for Puente Romano Beach Resort', this revamped beach club is an exquisite blend of FENDI's whimsical, non-traditional ethos and its latest Astrology Summer Capsule Collection 2023, integrated seamlessly with the unmatched energy of this Mediterranean resort. The destination is a stylish and elegant retreat for guests and visitors, where the timeless elegance of the fashion label is infused into every component of the beach club, from furnishings to textiles.
Each table is adorned with red and white striped placemats from FENDI, offset by FENDI tableware featuring zodiac symbols, reminiscent of the Astrology Collection inspired by the FENDI collections of Spring/Summer 1990 and Spring/Summer 1993.
In front of Chiringuito, FENDI - now owned by France's LVMH - has established cabanas and al-fresco lounges equipped with daybeds and beach chairs dressed in assorted red and yellow cushions, along with soft beach rugs in neutral shades. Located near the beach club, a fresh FENDI pop-up store is ready to unveil the new Astrology Collection's key pieces alongside classic items from the Roman luxury Maison, such as the Peekaboo and Baguette bags.
Puente Romano Beach Resort continues to uphold its reputation as a top Mediterranean destination for lovers of high-end fashion, jewelry, and lifestyle brands worldwide. Gonzalo Rodriquez, the General Manager of Puente Romano Beach Resort said 'The launch of our new beach club is a fantastic way to herald the summer season! It's truly a joy and privilege to partner with FENDI'.
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