Air India has showcased new celebrity-designed uniforms for its cabin and cockpit crew - reflecting the airline's refreshed brand identity. The attire, crafted by renowned Indian designer Manish Malhotra, encompasses ombré sarees and bandhgalas for cabin staff, and sleek double-breasted suits for pilots.
The junior female crew will wear striking red-to-purple ombré sarees, paired with red blazers. In contrast, senior crew members will don aubergine-to-burgundy sarees accompanied by matching aubergine blazers. An innovative option allows the wearing of sarees over trousers, offering a blend of Eastern and Western fashion while providing the female cabin crew with a choice that resonates with their personal style.
The cockpit crew's attire will consist of new black double-breasted suits, adorned with a pattern reflecting the Vista, symbolising “the professionalism and prestige” associated with piloting. The uniform accessories include black and burgundy block heels, pearl earrings, and sling bags for the female crew, while the male staff will be equipped with black brogues.
Since being “re-acquired” by the Tata Group in 2022, Air India has started a modernisation process that the airline hopes will revive its flagging reputation.
Air India unveils new premium cabins, livery & logo
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